The technical reasons for the prevalence of escort prostitution
The development of escort prostitution is largely due to the technical development, the spread of communication systems, telephone and computer networks. The evolution of the technology resulted in new, effective and inexpensive advertising opportunities for sex workers, which had a tremendous impact on the sex business, because the possibilities were limited earlier due to the technology level and the legal regulations. Previously, sexual ads with availability appeared in newspapers and magazines in a limited number for relatively high price. With the appearance of residential public telephone kiosks makeshift adverts stuck to its walls became very popular among sex providers, and the concept of 'call girl' might have been born that time, that is, a prostitute available via phone, who can be ordered to a location or visited after making an appointment for the purchase of sexual services by dialling a given number. In many places, explicit advertisement of sexual service was and is legally prohibited therefore prostitutes often advertised masseur services as a camouflage in order to avoid legal liability. The big change in advertising sexual content has been brought by the Internet expanding to be a global network, which through websites offers so complex, efficient and inexpensive advertising platform opportunities for sex workers that it has boosted the sex market. In addition to the ad text appearing in ads, the visual content also provides a huge boost to the advertiser of sexual services, because the sex-buying customers can see what they will get, and the picture served the purpose of raising the interest of the sex-client as well. Websites specializing in escort advertisement have emerged one after the other where sexual service advertisers have been given extra help by providing them even more personalized advertising space in order to obtain more profit.